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& nbsp; & nbsp; & nbsp; the face of new market trends and business rules, marketing is king, Nike had to actively adjust the business community There is a quite interesting phenomenon: the decline because of a lack of opponents or because of the strong and powerful opponents. Nike latter. Adidas and Reebok combined not only did it look born of confidence, but it provoked a more vigorous fight. & Nbsp; & nbsp; & nbsp; & nbsp; at the beginning, it is proposed to the 2011 revenue to increase to $ 23 billion, and in three years in the world to open 100 new stores. ? Took office less than two years, Nike CEO Mark Parker undisguised said: "Leading is what we do best." Nike September 20 announced a first-quarter report from another angle reflects the sportswear giant's strength. The report shows that Nike quarter net income increased 51 percent to $ 569 million. Even without considering the Nike transfer of power last year just ending unrest and foreign aggression from Adidas, this performance can be considered quite good. If we are innovative, we can lead does not mean that there is no strong opponents and challenges. Since the 1980s, the charm of the achievements of Michael Jordan Nike this "king of basketball shoes." Today, however, Jordan old men. Whether in urban or rural areas, the Jordan brand sneakers attractiveness is waning, despite the beginning of the launch of the rocket, Jordan (Air Jordan Retro) live up to expectations, but later launched Nike Jordan shoes have to part with a very high discount to sell out. Nike hopes to identify it as NBA star thermal Buren? James (LeBron James) can help smooth out their own Jordan era. In 2003, Nike announced the payment of $ 90 million over 10 years to the US basketball team Cleveland Cavaliers (Cleveland Cavaliers) promotional basketball shoes. However, although the latest Zoom LeBron IV basketball shoe sales situation is good, but the star of the endorsement of James's style is difficult to look after all the item back then Jordan. Of course, this is partly because, with the diverse forms of entertainment, compared to today's NBA with Michael Jordan era popular, its appeal has gone down. In addition, Nike's rival places low-cost strategy, must we press on. For example, a named Steve? Barry's discount clothing chain store sales of a basketball shoe, selling only $ 14.98 per pair. It is said that in August last year after the launch, only four months its sales reached 3 million pairs. competitors initiatives may be able to temporarily put aside aside, however, when a new trend is already taking shape, the contrarian business even if lucky enough not to be swallowed up trend will certainly also suffer Nike is very clear on this point. According to the US, a market research firm said that the US low-cost sneakers (under $ 50) market over the past two years increased by nearly 9%. Cheap sports shoes sales now account for more than half of the US athletic footwear market sales. In addition, in recent years the United States basketball shoe industry also appeared overall decline - decline last year reached 16%. Nike's revenue in the US market about 30-40% created by the basketball shoe business. Currently, in the United States more than $ 100 price per pair of basketball shoes, about 95 percent of Nike shoes. Obviously, these trends can not be disregarded Nike. If we do not take effective measures to deal with Nike's dominance in danger of losing. In response, Nike has been very clear ideas. It hopes to vigorously explore the potential of China and other overseas markets have to reduce dependence on the US market; the other hand, the adjustment of product line, increase product innovation and prudent expansion of middle and low market, adapt to new trends and to tap new opportunities. In FY08 ended by the end of August of this year's first quarter, Nike's revenue in the US market grew by only 2%, while growth in the European market has reached 16 percent, the Asian market is growing more fast, reaching 22%. This speed thanks to Nike's aggressive in the market such as China and India. It is reported that Nike quarter revenue in the Chinese market grew by about 50%. Currently, the international market accounted for 60% of total revenue, Nike, 51% of profits. It is expected that its sales in China are expected to step onto $ 1 billion. China will become the Nike after the United States market, the second largest market. In addition, Russia, India and Brazil are also high hopes for Nike overseas markets. Despite Nike's ambitious, some analysts are still skeptical. They believe that Nike now accounts for a dominant position in the US market is very difficult to continue to achieve rapid growth. The spirit of sport is the ultimate challenge, Nike naturally understand this. Mark? Parker said Nike is one of the competitive advantages of the breadth and diversity of its business. However, in order to achieve growth targets, Mark? Parker after he took office also had to Nike brand and product line to adjust. Mark? Parker on September 21, said Nike is considering the sale of its subsidiary resistant Kebao Er hockey supplies. The subsidiary's main business is the production and sale of hockey, apparel and equipment, and roller skating sports balls and other equipment. Several other brands such as Nike Golf, Converse, Cole Haan, Exeter and Hurley also have to be re-examined. Nike executives said, although such a decision is difficult, but some brands have been with Nike's long-term development plans do not coincide, it is necessary to "ton output capacity." face basketball shoe market (mainly the United States market) saturation, Nike product line has expanded to include soccer clothes, running sportswear, women's training and fitness apparel. Mark? Parker, Nike has been restructuring operations in the United States as soccer, basketball, running, tra Cheap jordans online ining six departments male, female fitness and sports culture. Prior to this, Nike's business is divided into footwear, apparel and equipment three categories. At the same time, Nike also actively to the low-end development. Earlier this year, Nike invite soccer star Brandi? Cai Princeton (Brandi Chastain) and Hope? Solomon (Hope Solo) and volleyball star Logan? Tom (Logan Tom) appearances in New York, released a new brand Tailwind (wind) - a brand for women consumers. Currently there are six kinds of styles of the brand, with prices ranging from 19.99 to 34.99 US dollars. Previously, because of high prices and Nike Nike brand focused on sports and alienated low-end consumers. Nike Tailwind gave an opportunity to attract these consumers. ? In this regard, Mark Parker said: "If we are innovative, we can lead." Power marketing machine Nike factors known to be good at marketing. However, this moment, the face of some trends may have a significant impact on its future survival, the marketing is king, Nike also had to make significant adjustments. Nike executives have publicly expressed the hope that by 2010 the world's dominant supplier of soccer apparel, so a direct challenge to the status of Adidas sportswear in the football market. To this end, Nike marketing aspects of the large investments. Nike made within 10 years of the German Football Association to provide $ 778 million, sponsored by the German national soccer team. The trick for Adidas in terms, like "black tiger dig heart," because Germany is not only Adidas headquarters, and Adidas have long or the German team sponsor. sponsored by the German national team is only part of the Nike marketing change. In fact, Nike's other innovations in marketing or striking visible. Hidden behind these changes is the destruction of the old business rules and new business rules are constantly being established. In recent years, the digital revolution, the right to speak consumers greatly. Nike CEO Mark? Parker opinion, driven by the digital consumer landscape is reshaping the retail industry, and now the power rests in the hands of consumers. To do this, Mark? Parker believes Nike and other consumer brand companies need to adjust to the new market trends. He said: "Consumer's influence has never been so strong, they have more choices and access to these selected channels, power has clearly shifted to the hands of consumers." In view of this situation, Nike has made a "consumer decision" strategy, indicating you want to focus on creating competitive strategies of personalized consumer experience. To this end, Nike first product was further subdivided. September this year, Nike released a specific Native American Indians sneakers Air Native N-7. According to Nike said, this product is based on the company's research base on the Indian foot structure designed, it is wider and taller than the average sports shoes. In the marketing strategy, Nike have also been targeted adjustments, such as further subdivided marketing target consumer group. Before Nike managers generally believe that 18-year-old to 22-year-old is the same kind of consumer group. Now, Nike gave up before bundling marketing approach and preference will be subdivided into different markets according to the age and interests of these consumers. In addition, it is also based on the characteristics of the digital revolution, opening up new marketing tool. It is reported that Nike has been designated AKQA company Nike in Europe, Asia, Latin America, the United States and Canada global digital marketing advertisers all football-related online marketing advertising. Nike and Apple's cooperation is considered to be a flash in the pan Nike innovation. ?? 2005, Mark Parker to Apple CEO Steve Jobs called and Steve Jobs to make a bold idea: Nike running shoes with Apple's popular iPod digital music player It is combined. Also known for innovation and marketing of Jobs and Mark? Paz hit it off. In close collaboration with the two companies, the Nike launched Nike Plus. This is actually a miniature wireless sensor increases, the length of time running automatic monitoring, distance and calories consumed and other conditions in Nike running shoes and sends this information to iPods, so that consumers who have iPods can be clearly understanding of their movement. vice president of global brand and product category management Nike Trevor? Edwards said, Nike Plus the real world and the digital world combines. Many people think that this is Nike's marketing innovation. In fact, this product innovation has blurred the boundaries of innovation and marketing innovation, is the combination of the two. It is above all a product innovation, but at the same time, because it is leveraging Apple for the iPod has a wide audience of users, also called marketing innovation. According to market research company's data, last year's Nike running shoes in the US market share rose by 47.7%, which has a great relationship with Nike Plus launch. Nike's own survey also showed that 35 percent of Nike Plus is the first time users to buy Nike sneakers. The company's goal is to make the world's 100 million runners in 15% use Nike Plus. Meanwhile, Nike has also seized the opportunity to digitize the rise, and vigorously carry out include print media, mobile, retail and network marketing combination of three-dimensional marketing. In the company's marketing in the UK market, for example, according to Nielsen Media Research data, Nike in the UK market 9.2 million pounds advertising, about 269,000 invested in the Internet, the next year the proportion will rise further. Mark? Parker aggressive marketing campaign is reminiscent of Nike founder and current chairman of the Knight of Nike. Knight tenure at Nike through the generous sponsorship of sports and sports stars such as Michael to win big? Jordan and Tiger Woods and other endorsements to expand its brand influence, was a great success. Of course, Nike natural and ultimately "costly." Early in fiscal 2005, Nike advertising costs as high as $ 1.6 billion. It is in this context, we hope to strengthen financial discipline in a certain degree of Knight from outside the company attracted a succession Perez. Unexpectedly things as people would like. Peres took office trying to cut advertising expenses of measures to control costs. However, he apparently with Nike and Knight Marketing is king thought there is a conflict, so as Knight will not be tolerated, and ultimately had to rush from Perez and hurried away. Mark? Parker naturally very clear lesson Perez, so he no unambiguous on ad spending. Over the past two years, Nike proportion of its annual advertising revenue of around 11.7%. However, all these can guarantee whether Mark? Parker successfully achieved the goal? Some analysts are skeptical. They pointed out that if Nike's revenue to reach $ 23 billion in 2011, the average annual growth rate should reach around 9%. The problem is, the larger the enterprise, the greater the friction of its advance. It would be like Nike had to face the challenge. brown rice: slimming effect is significant, compared with ordinary refined rice, brown rice vitamins, minerals and dietary fiber content is more rich, is regarded as a green health food. beef: protein content is high, and the fat content is low, the taste is delicious. salmon: rich in unsaturated fatty acids, can reduce blood fat and blood cholesterol. asparagus: enjoy the laudatory title of "king of vegetables", is rich in many kinds of amino acid, protein and vitamins, the content were higher than normal fruit and vegetables. celery: rich in protein, carbohydrate, carrot element, B vitamins and so on. 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In addition, content of vitamin A than cabbage 100 times as high, broccoli in minerals is very comprehensive, calcium, phosphorus, iron, potassium, zinc, manganese and other content are very rich. picture source: Hu Xinshu "May Day" on the eve of the Putian District of Chengxiang hardware business owners Wang Zonghui received a shoe of the settlement amount, only the transaction profit had caught up with him last year in the first half of the profits, let him taste the sweetness of shoes and garment industry closely. Prior to this, Wang Zonghui, if only because of lack of information technology, and difficult operation. Service at home "and" enterprise of Putian business sector to contribute to the next, like Wang Zonghui from the field in Chengxiang, East China Sea, Taihu Hualin industrial clusters of small and medium-sized enterprises, businesses have close cooperation in the interests of the shoes industry, there are more than 120 the first four months of this year. Putian city of footwear, garment industry strong momentum of development, but resulting in a large number of small and medium-sized enterprises, self-employed households production is scattered and isolated, the surrounding supporting large enterprises with low efficiency, high cost of services, industrial upgrading slow, overall competitiveness challenges. For this problem, break since last year, the Putian industry and commerce departments to actively explore, launched the "family business" service, coordination, straighten out the government and various functional departments, make the quantity and quality of articles, promoted the aggregation and strong shoes and garment industry. talent, capital, information, technology is the key to strengthening and expanding the industry. Putian industry and commerce departments have gradually built up a complete support system of industrial clusters focusing on talents, funds, information and technology services. The introduction and cultivation of strong relevance, driven by strong large enterprises, while supporting small and medium enterprises to enter the cluster supply network, the formation of a large number of professional supporting enterprises, which significantly reduce costs, enhance flexibility, improve competitiveness. with the help of the business sector, cluster enterprises set off an upsurge in management, operation and technological innovation capability. There have been more than 20 enterprises to carry out technological transformation, a total investment of more than billion yuan, the apparel enterprises scale has more than 75% established technology center and technology development department. At present, a number of enterprises to clothing, footwear, the genius Voight shoes as the representative of the apparel industry, driven by printing, ribbon, hardware, shoe processing, injection molding, mold processing and other industries supporting more than 400 enterprises and more than 900 self-employed households, employing about 200000 people, the cluster enterprises annual production value of nearly 3 billion yuan, becoming the local economic development a powerful driving force. (editor in chief: admin)After last year's Nike Air Max 1 launched a new Woven design, in many shoes and applauded non-stop brought us Air Max 90 Woven. 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Despite a slight drop in exports, the value of exports topped $1 billion 700 million for the first time. analysis of the Jinjiang Municipal Bureau of Commerce, the second half of last year, Jinjiang shoe enterprises to actively adjust the industrial structure, improve production conditions, to undertake a lot of high orders, this is to maintain the stability of export quantity and export amount of the main reason for the growth of more than 10%. At the same time, Jinjiang shoe enterprises to speed up the development of the international market, in order to maintain stable orders in Europe and North America market, sales channels gradually to Southeast Asia, Eastern Europe, the Middle East, South America and Africa and other places to expand. Jinjiang foreign trade department in active service, guide enterprises to participate in the United States of Las Vegas, Dusseldorf, Frankfurt, Italy, Germany and other international shoes exhibition exhibition, adjustment and improvement of Hungarian Asian center "Jinjiang Street", make it become the main business platform of Jinjiang footwear products exported to eu. At the same time, we will speed up the construction of "China Commodity direct selling center" in Losangeles, and further expand the American market. (Editor: admin)In the following Gel Lyte V, ASICS's new Valentine's day don't note for another classic double color shoes Gel Lyte III. The shoes used in the design of light brown suede mesh and neoprene set chocolate combined with the shoe body, into a distinctive pattern as the bright spots in the lining and the tongue, and equipped with white midsole and rubber outsole and. 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Air Jordan 11 will be receiving a remastered original makeover similar to what Michael Jordan originally wore during the 1995 NBA Playoffs with its traditional all-Black mesh and a higher-cut patent leather upper. Other details include a Concord Jumpman, stitched ??45?? on the back heel (not ??23), Nike Air insoles, White midsole and a translucent outsole, along with the Jumpman/Jordan inscribed on the tongue tab. Looney Tunes Air Jordan 11 Space Jam 2016 Packaging They??ll come housed in special edition Looney Tunes and Bugs Bunny themed box. The package includes a Space Jam theme under box cover graphic, along with the number ??45?? on the wrapping paper and displayed on inner of the box. There??s also a special graphic of both Bugs Bunny??s and The Monsters?? arms wrapping around each-other to create the number ??23.?? Finishing off the packaging design is a dot pattern ??XI?? on the plastic cover. Air Jordan 11 Space Jam 2016 Release Date The Air Jordan 11 ??Space Jam?? will release as a remastered version during the holiday season launching on December 10th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $220 USD. Take a journey through the images below of the 2016 ??Space Jam?? Air Jordan 11s for its 20th Anniversary. Air Jordan 11 ??Space Jam?? Black/Dark Concord-White 378037-003 December 10, 2016 $220 RELATED: Air Jordan Release Dates UPDATE: One of the all-time greatest Air Jordans returns for the holiday season that sports MJ??s comeback #45 on the heels. Look for the ??Space Jam?? Air Jordan 11s to be available everywhere tomorrow, December 10th through shops like Packer Shoes. UPDATE: A closer look at the Air Jordan 11 ??Space Jam?? via fastpass. UPDATE: More looks of the anticipated ??Space Jam?? Air Jordan 11 that debuts in December. UPDATE: New images of the Air Jordan 11 Space Jam 2016 via @us11hustla. UPDATE: The 2016 Air Jordan 11 ??Space Jam?? will not only include the 45 on the heels and Nike Air branding, but they??ll also come built to resemble the 1995 original pair that Michael Jordan wore during the NBA Playoffs. With that, the patent leather on the upper will be a higher cut to mimci the original pair. Check out the latest images below via @iamchickenwop. UPDATE: Not only will the 2016 ??Space Jam?? Air Jordan 11s will include the number 45 on the back heels, but they??ll also be branded with Nike Air on the insoles via My Sole. UPDATE: According to sources, the retail version of the 2016 Air Jordan 11 ??Space Jam?? will include the number 45 stitched on the back heels instead of the traditional 23. Below are teaser images via Swish Suppy, My Sole and Publish Your Kicks. Stay tuned to Sneaker Bar for more updates. UPDATE: Here is another preview look via @solespeed4image at the ??Space Jam?? Air Jordan 11 that offers a first look at the patent leather and what to expect from the outsole. UPDATE: Early preview images via @zsneakerheads of what this year??s ??Space Jam?? Air Jordan 11 will look like. Some key notes is the Concord accents and the stitched number ??23?? that was seen on Michael Jordan??s original PE. Stay tuned to Sneaker Bar for more updates. UPDATE: According to @_P02345, Jordan Brand will be making the 20th Anniversary Air Jordan 11 ??Space Jam?? more similar to the original pair Michael Jordan wore in the movie. One of the main differences will be a Concord Jumpman rather than the Royal Blue that we??re custom to seeing. (Images below are not the 2016 retail release) The Jordan Brand Quai 54 basketball tournament is headed back to Paris this Summer. To celebrate, their will be another Jordan Brand Quai 54 Collection set to release. Part of the footwear lineup includes the Air Jordan 1, Air Jordan XXX1 Low and the Jordan Formula 23 Low Quai 54. Advertisment Today, we take a detailed look at the Jordan Formula 23 Low that comes dressed in a Black, Italy Blue and University Red color scheme. Special detailing and Q54 branding is seen on the trainers cage overlay and insoles. A clean White rubber sole completes the design. Jordan Formula 23 Low Quai 54 Release Date Look for the Jordan Formula 23 Low ??Quai 54?? to release on July 8th at select Jordan Brand retailers and Nike.com. The retail price tag is set at $120 USD. Jordan Formula 23 Low ??Quai 54?? Color: Black/Italy Blue-University Red Style Code: AA7201-054 Release Date: July 8, 2017 Price: $120 UPDATE: Nike releases official photos of the men??s ??Quai 54?? Jordan Formula 23 Low. 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